Tally Education — EdTech
Scaling Digital Presence For A Category Leader
The Challenge
Growing digital visibility and lead quality for India's leading accounting education ecosystem, while simplifying course discovery across an expanding network of learners, partners, and institutions. The brand's offline credibility hadn't yet translated into a matching digital presence.
Our Approach
Combined social media management and performance marketing across Instagram, Facebook, LinkedIn, YouTube, and X, driven by 17 UGC and influencer collaborations, 8 campaigns, and 16 trend-led activations over 12 months. Organic growth and paid reach were run as one connected system, with landing pages and lead capture built to convert the attention generated across every platform.
The Result
Total social following and engagement grew 329% across platforms, with YouTube subscribers up 558% and Facebook followers up 434%. The strategy reached 12.3M+ unique users and generated 18.4M+ impressions over 12 months, converting into 3,675+ qualified website leads and 527+ GST webinar registrations.
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